Level Up Your Mid-Autumn Gifting: Think Beyond Mooncakes

The Mid-Autumn Festival is a time of the year celebrating the biggest and fullest moon, representing union and togetherness. It is traditionally a cherished time for gathering with loved ones, enjoying mooncakes and the glow of lanterns. 

It has also become customary in the business context to gift mooncakes in celebration of this festive season. It represents the recognition of tradition and a thoughtful appreciation of the relationship.

As gifting becomes more commonplace, merchants and gifters have taken on modern twists to break away from the monotony of simply gifting traditional mooncakes during this season. Not only does this add variety and an element of surprise to this gifting occasion, it can present as a less wasteful practice. 

Traditional mooncakes often come in excessive packaging that contributes to waste. Instead, companies can opt for eco-friendly alternatives, such as biodegradable packaging, reusable containers, or digital gift cards. Of course, we are also no stranger to the creative mooncake packaging today, where they can be reused as jewellery boxes or picnic baskets.  

Simply switching out the types of mooncakes gifted could also help in being less wasteful. Without going full-on vegan mooncakes in eco-conscious packaging, one could definitely switch things up by gifting chocolate mooncakes or items that complement mooncakes, such as tea. This helps to alleviate a “death by eating too many mooncakes” situation. Nobody is pretending that mooncakes are healthy. 

When it comes to customary gifting , businesses balance traditions  with celebrating the season in a thoughtful and responsible way by leaning into meaningfulness. 

Check out our celebratory gift sets for this Mid Autumn Festival that puts a thoughtful spin on the occasion!