Merck Promotional Campaign
Spend and Redeem with existing customers
Driving sales through strategic incentives
Client:
Merck GroupIndustry:
Healthcare
Target Audience:
Existing and new customers of laboratory products
Counterpart:
Marketing Team
Goal:
Incentivise spending per customer within a specific time period to help sales team hit their targets.
Gifting Occasion:
Gifting a treat to the purchasing team for spending a certain minimum amount within the promotional period.
Desired Outcome:
More customers spending a certain minimum amount to help sales team hit target. Acquire new customers with the promotion.
The smilie.io Experience
We partnered with the Marketing team at Merck to implement a Spend and Redeem a gift of your choice program. Two gifting campaigns with different gift options were created, one for each spending tier. Customers could choose to receive Birds of Paradise Gelato Pints x 12, Paris Baguette Pastry Set, Irvin's Singapore Snacks Set, or Fruits Basket. The campaign lasted a month, and Merck saw an increase in sales volume from both existing and new customers.
→ Launch your own customer incentive campaign
Key Results
Increased sales volume during campaign period
New customer acquisition through promotion
Multiple gift tier options for different spending levels
Related Topics
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